Beginners guide to TFP
It all begins with an idea.
In this blog, you will discover everything there is to know about TFP (Time for Prints) shoots. I will share valuable tips and tricks I've gained from my experience with TFP, focusing on fairness and setting a positive example for others.
While it's a controversial subject, it's one that must be discussed, particularly for emerging photographers and models.
By the end of this newsletter, I hope you'll have a clearer understanding of how to manage TFP shoots in a way that benefits everyone involved.
First & Foremost...
What is TFP?
TFP can be defined as “Time for Print” or “Trade for Print”. Meaning the model and photographer will dedicate their time in return for photos. These types of shoots are great for aspiring photographers and models, who want experience in hopes of landing future paying clients. Although there is no exchange of money, the model will be able to use the photos to build their portfolio and the photographer can achieve a desired project.
ITS INEVITABLE...
You cannot escape it, TFP work is a must in your photography or modeling career. Unless you’re really lucky, you will not get paid work right away. You need proof that you are experienced and specialized. I cannot even tell you how much TFP work I have done to build my portfolio. But it took me a year to get paying clients and I still offer TFP work today. Don't sit around waiting for money to roll in. Get out there and prove to people that you are worth the money.
Classifications
What you need to note is that TFP is only reserved for Model Shoots. This term is used strictly for those who are in the Model/ Fashion industry. The public has gotten ahold of this term and have used it incorrectly, causing these shoots to get a bad rep. This term should not be used for family, engagement, wedding, boudoir shoots etc. If you're not making any compensation for those type of shoots, well, you're just working for free.
Common Misconceptions
What is so bad about TFP?
From my past experience with TFP shoots, there's always been a misunderstanding on how the work should be divided. I found myself taking on more roles than just photographing and editing. But also finding outfits, booking HMUA (hair and makeup artist) and covering the cost of the studio. I was putting in so much time trying to develop and execute the intended concept. In return the model would only dedicate one hour of their time for the actual session. Its unfair and the photographer feels taken advantage of. This can negatively influence one’s perception on TFP shoots and continue the mistreatment for future opportunities.
You need to label shoots carefully.
TFP shoots have their place but need to be aligned with your strategic goals. It’s fine to offer or accept free shoots to gain experience but as soon as it starts to feel unbalanced, it’s time to re-evaluate. If a model is coming to you with an idea or they need specific photos for their portfolio, they should pay you. You shouldn’t undervalue yourself and give out free shoots forever. Many people will give high compliment to you, hoping that their kind words will get a free shoot. If they think so highly of you then they should see the value of working with you and treat it as a good investment.
But this also applies vice versa, if you have an idea, you need to pay for it. What really classifies a TFP shoot is that both parties want to work with each other and it is a collaborative effort. Or both the photographer and model are needing photos that their portfolio is lacking. These misconceptions have led to photographers and models not taking any TFP work because of the lack of benefit. Rebranding these shoots as a beneficial way to network and gain valuable experience starts with you.
So how do you benefit...
One word: relationships
We need to take a step back and look at what truly can come out of a positive TFP shoot: a relationship. A huge part of “getting ahead” is who you know and how you treat people. The artist or creative community is so competitive but by developing relationships, you can build a reputable name. What does this have to do with TFP? Well these types of shoots are a great start! You are creating a partnership with the understanding that you're there to help each other. There have been numerous times that a model has recommended me to other models and I return the favor. The reason for that is because we shared a great TFP experience. There are plenty of models that I have no problem offering a TFP session because of their character and willingness to work together. First impressions are everything, typically you have one hour to impress.
How to do TFP on a budget
A lot of people overthink TFP shoots, but they can be really simple. If you're just starting out with TFP don't overdo it. People over look a huge purpose of TFP. Photographers it’s a time to become familiar with your camera. Models, it’s a time to practice your posing. Don’t try to be a hero and come up with a complex concept that has “never” been done before.
Honesty Honesty Honesty!
I can't stress this enough, establish what you’re both comfortable with and be transparent about what you can contribute to the shoot. Someone is giving you their time so handle it seriously, don't make promises you can’t deliver on.
A great way to save money is to ask what the model has in their wardrobe. Chances are they have quite the variety due to past shoots. Look through your own closet, see if there are any statement pieces or accessories that can add flair to the shoot. Pick up some $5 flowers from Trader Joes for an easy prop. From my experience a simple tee and jean outfit is a good base and then you can build onto that outfit with accessories. What can really benefit the shoot is creating an inspiration board or simply saving ideas to a pinterest board. This gives the model a better idea of what you are envisioning as far as the outfit and overall vibe of the shoot.
My biggest mistake was overcontributing and it was not worth the headache. You don’t need to go to great lengths in order for it to be successful. You should focus on the model's natural beauty and an over the top outfit can take away from that. Go simple, focus on posing, develop that relationship and get the experience you need.
What if theres money to spend?
There are cases where both parties are wanting to contribute money to the shoot. Which is great but you need to spend it wisely. Here are my most spent items for TFP shoots:
Studio Space: Studios typically run around $75 per hour and is a great way to become versatile with a different style of photography. In my opinion it gives you more of an editorial, clean look. Also with Seattle raining 9 months out of the year, it is a great way to avoid the elements. I always ask the model if they are willing to split the cost. Which the amount is so insignificant compared to the price they would have paid if I charged one of my packages.
Statement Pieces: In reality, all you really need is a piece of clothing that stands out. This can either be an intricate jacket, bold jewelry, modern sunglasses or even those $5 flowers from Trader Joes. These small investments can be used for many shoots to come and is a cost efficient way to build up your prop equipment. Another helpful tip is that I search for outfits that are the models style so they can wear it outside of the shoot. That way, the model is more willing to purchase the outfit.
Hair & Makeup: You don’t realize how much a HMUA artist can add until you book one. It has literally saved me so much time skin retouching and the look is more complete. There are HMUA who are willing to do TFP shoots but truly I believe it is worth the investment. Also it is another way to build up your network of creatives.
Last but not least...
Have everything in writing!
Things can get messy and people can take advantage of you so set boundaries and protect yourself. It also reinforces all parties’ commitments that they will keep their word. You don’t have to be a business owner to have a contract. Look up templates online and get advice from other photographers. You wont regret it. Keep an eye out for my July newsletter all about contracts!
So get out there and take what you have learned from this newsletter! I hope I shared some valuable information for anyone out there that wants to build their portfolio.
Set a Goal:
Look over your portfolio. Establish what it’s lacking and what you are wanting to add to it. It could be Portraits, Beauty Shots, Styled Shoots, Digitals, etc. Whatever it is, TFP shoots are always a great option to build your portfolio fast. Remember it is inevitable, TFP shoots are a must in your photography or modeling journey.